senior product designer Sun Jing Yi said Li Ning Company has long attached great importance to innovation and change, do not want to behave in accordance with the development of some of the old established brands, but out of their own style. Li Ning, a senior designer Zheng Yongnian first experienced a tremendous change to adapt to the "Made in China" to "Created in China" brought him on the design. Mr. Zheng Yongxian that "design first" or "market first" fact on behalf of all the companies in the market to change the thinking of changing the product positioning. In his opinion, converse all star in the initial stage of the market from the designer to find the body of market demand and give the answer is easy, and its cost is relatively low, but in today's market

is mature, consumers faced with countless choices, how the user existing consciousness and subconscious begins to discover the needs, and to guide the design of a viable, competitive product is a challenge for all manufacturing enterprise product designers. The design concept for different products and different path to change is not a problem of  nike huarache perspective, but about whether or not to accept consumer brand recognition and love problems, is a question of the viability of manufacturing companies. Li Ning, the company's products can compete successfully in the past ten years, unique, hidden behind the scenes with these unsung designers continue to capture market changes and changes in consumer demand and thus changing product design ideas,

has introduced a new product design are inseparable. They go through constant innovation, absorb the latest design concepts, continuing to explore market trends in consumer demand, summarizes how the combination of the product user functional requirements for the physical and emotional needs of incentives in line with Chinese classical philosophy of "body and mind", "airway one ", the highest state of ultimate harmony is reflected in their product designs. Look at the history of the development of Li Ning Company, we have every reason to believe that Li Ning Company adhere to scientific and technological innovation, product innovation has become the main focus of its business and focus on the formation of competitive and continue to support the sustainable development of enterprises, and thus the formation and product users one of the steps of long-term strategic relationship of mutual trust. Through the accumulation of experience,

"Li Ning bow" shock absorber technology platform is the first R & D technology platform sneakers, Li Ning's logo sneakers leading ranks among the world's R & D capabilities; November 2008 formally the "Li Ning sports science research center "equipped with the world's leading test equipment, ranging from sports mechanics, small rubber resilience, shoes, grip, etc., where there are special research. With the maturity of China's sports in recent years, consumer groups and the growing consumer demand for personalized attention from the initial point of the pure pursuit of superior functional physical structure and material selection, etc., are quietly extends to inspire emotional concerns demand factors the increase, which is not only more comfortable wearing, but also

on the fabric, decoration, design and color, as well as including aspects such as completion of the final  air max 180 product can highlight the indulgent ingredients more attention. Li Ning "ultralight 9" It is in such a maturing consumer groups launch point, that meet the physical needs of consumers and take into account their emotional needs to give the user to bring new products to experience change. Some people think that "Made in China to China to create" just like the manufacturer of the attention from the things. In fact, if you look at the Chinese market, consumers are out of variation from "something to wear to wear to the good, to dress well," the market demand, you will be able to understand the "Made in China" is definitely not the manufacturer's wishful thinking

. "Made in China" the biggest release of energy, but also on Chinese consumers, "put" and "choose to wear" air max 1 capability, but also plays the biggest role. Talent and unique design philosophy is the product innovation over the years, Li Ning not only with world-class R & D centers and laboratories, but also has a strong team of creative design and well versed in consumer demand and market trends composed of professionals team. Currently this renowned industry, more than a hundred people to an excellent design team engaged in the various series of sports apparel and footwear product design and development work in Beijing, Hong Kong and the United States. Li Ning Company is engaged in design work for 10 years and personally designed "ultralight 9"

to create innovative products, Li Ning in the beginning began to realize innovation, technological innovation and the introduction of products by the user favorite, not only allow users to bring new products for new experiences in order to protect long-term business relationship with client importance, but also can improve the manufacturing, channel partners and access to retail outlets in the added value to the user. Meanwhile, in the "Made in China" to "Created in China" into the process, Li Ning is the first out of mere imitation, OK to adapt to the market and driven by consumers, has introduced   air max classic bw to improve the experience of feeling can lead the user to the product and enjoy one of the best market competitiveness. Over the years, Li Ning, the company

not only in strengthening technological innovation and material innovation, improving product technology content, has introduced popular among consumers, resulting in "ultra-light" series of running shoes have lasting vitality of "ultra-light" technology platform, but also to develop a set of unique oriental wisdom and modern technology as one of the "Li Ning bow"air max 90 hyperfuse  shock absorber technology platform and the "Li Ning arc" and other technology platforms, and intellectual property rights related products and technologies. "Li Ning bow" design inspired by ancient Chinese architecture crystalline arch bridge, in 2011 the structure was further upgraded, has been applied to the running, basketball, tennis and other professional categories, outstanding performance,

stability and shock absorption key indicators have reached or exceeded the international similar products, Li Ning's patented technology, but also its presentation focused footwear technology. "Li Ning bow" damping technology platform enables its products to be more comfortable than the high-end products with a foot feeling, is a major breakthrough in the company's technological innovation, has been transformed into Li Ning valuable innovation assets. Li Ning's innovative gene actually a long time, back in 1998, the company is the first to build China's first sports apparel and footwear design and development center in Guangdong; Hong Kong design center established in 2004, is responsible for the design focus clothing brand Li Ning ; 2006 advent of the

including boat, Qingyun and light wing three quality running shoes. This series of products not only in design and technology continue to uphold the Li Ning running shoes has always been "ultra-light" design philosophy, but also into the profound Chinese culture and wisdom, the people familiar with the weight-bearing in the flow in the body, but without losing the flow of light the symbol of the boat, clouds, wing three elements cleverly combined to give the product a new experience feeling and vitality, but also a collection of "lightweight, breathable, comfort and support protection" and other obvious benefits and features, including especially to "ultralight 9" the most spectacular boat shoes, becoming similar in the "luxuries." In terms of physical structure, as the

super series star product, "ultralight 9" with Chinese dragon boat shoe design inspiration, creatively ANCIENT boat keel structure applied to the sole design, and the use of technology to maximize the integration of tailoring reduce the weight of the upper material and rubber soles, making the whole shoe weighs only 220 grams, lighter than "lightweight 8"  air max thea 27 grams, the real "ultra-light" to an extreme character. Chinese traditional culture as the reference to "canoe", "boat" running shoes not only represents a light-weight, but also contains "everything relaxed, get physical and mental release" mentality and mood, embodies the Chinese culture and wisdom crystallization. Collection of a number of innovative design of the "ultra-light 9" running shoes not only get a listing of consumers, but also by including Zhang Jike and Wenna and other star athletes respected and loved. Try on "ultralight 9" after running shoes, running shoes Zhang Division

of this love, "with a pair of lightweight breathable running shoes for runners, quality is very important, boat shoes to help me fully appreciate the fun of running." Wenna also revealed for the new ultra-light running shoes series like: "I want to help me release my boat shoes psychological pressure, more focused training to meet the big games." and in the London Olympics torch ceremony just ended, attentive viewers can found in the much-anticipated Li Ning is the newest wearing this innovative lightweight design crystalline Li Ning shoes, holding the Olympic flame, the successful completion of the London nike flyknit air max Olympic Games torch relay in Greece within the highly symbolic last bar torch and lit the torch Taiwan. It is also in this particular way, Li Ning "ultralight 9" running shoes for the first time in a special way to set foot on the Olympic sites, the first modern Olympic Games in 1896, the main venue - Greece Panathenaic Stadium. Technology platform

of Quanzhou business park network operators, will drive 25 million monthly newsletter, storage area of over 200,000 square meters. As a manufacturing company, in order to continue the development of the competition, must continue to have affected consumers, and constantly improve the consumer experience of products and services that are key to establishing a long-term trusted relationships between brands and customers. Sony's past, today's Apple are constantly through technological innovation and product innovation to maintain long-term relationships consumer model. As a leading manufacturer of sports equipment, Li Ning, the company focus on product and technology innovation is spared, not only on their performance over the past 10 years in R

& D investment, but also in their sneakers and sportswear such as in different categories such as development on. From product development to product into the market cycle is gradually shortened product life cycles in the market and continuous improvement in gross margin targets. Following last year's third quarter launch of the "Li Ning arc"  air max 90 essential sneakers great success in the market, the company recently launched the Li Ning Li Ning "ultralight 9" running shoes embody the vitality of technological innovation and product innovation to brand brings. This new generation of leaders and trampoline Olympic champion Zhang Jike Wenna endorsement by the Chinese table tennis and with a "run away pressure, light breathing," the slogan of the product, once introduced to immediately bring the product users feel their infinite charm. If you've recently wander at night in Hangzhou and Guangzhou, the streets, you will find that there is a group of owls at night run carnival

together, they are the first to enjoy the product in 2012, Li Ning ran Night Run Night # Zero Pressure # 5 km night night run air max 95 to run activities enthusiasts, as the first experience of those who use the product, they are experiencing "ultralight 9" running shoes and bring a light Jiexun dripping fun! "My daughters and their classmates recently talked about the most is Li Ning brand 'ultralight 9' running shoes, running shoes for their sport exam lot of extra points, "a Beijing consumer experience when it comes to changing the product to bring her daughter said. Innovative design crystallization "ultralight 9" widely favored this "ultra-light 9" boat shoes, referring to the Li Ning brand a new product family of ultra-light, ultra-light running the latest release of products,